Rolex and Biel

1 November 2021

The family business Aegler, founded in 1878 in Biel, was a large watch factory that specialised in small ladies’ watches from 1890 to 1895. ans Wilsdorf, a Swiss national who worked in England, purchased small watches from Aegler to manufacture wristwatches.

This collaboration resulted in the world-famous ROLEX watch. In 1919, Wilsdorf established the company in Geneva. Since then, the company structure has been based on the branches in Geneva and Biel.

Rolex SA, based in Geneva, is the headquarters and a worldwide commercial centre. The ROLEX factory in Biel is the centre of manufacturing.

After the closure of the Indienne textile production in 1842, the watch industry was the driving force behind the city’s rapid development in the 19th and 20th centuries.
The French language, already present in the city, became the second language with the immigration of a few thousand watchmakers from the Jura.

Biel is a multifaceted cultural and industrial city nowadays. ROLEX, however, remains the world-famous industrial production (alongside OMEGA, for example).

(Source: Neues Museum Biel).