At the occassion of the 300th anniversary the birth of Johann Joachim Winckelmann (1717-1768), the M.A.X. museum of Chiasso dedicates an exhibition to this German master of classical culture and actually one of the founding fathers of modern art history. The show focuses in particular on the publishing and artistic history of the monumental, but outside Italy hardly known publication Monumenti antichi inediti, which published Winckelmann just before his premature death in 1768. Pompei and Herculaneum come back to life, in cooperation with the Archaeological Museum of Naples Museo Archeologico Nazionale di Napoli and the Winckelmann Society (Winckelmann Gesellschaft,